Email marketing maybe one of the OG communication strategies, but it’s still exceptionally powerful.
Did you know the first ever email was sent way back in 1971? This is the same year that the iconic New Zealand band Split Enz was formed.
And now 53 years later email is still one of the most popular ways to communicate.
Today it still remains one of them most effective methods for generating sales with a high ROI. It’s also one of the most easiest to use.
Here are some recent stats highlighting the value of email marketing:
- Email marketing is tied for second place as the channel that provides the highest ROI, following websites/blog/SEO (Hubspot 2024).
- One in three marketers reports using email and 87% plan to maintain or increase their investment in 2024.
- McKinsey’s research highlights the enduring efficacy of email marketing – it’s 40 times more effective and 3 times quicker than social media for sales
- 66% of online consumers have made purchases directly influenced by email marketing messages (Monetate report)
- Almost everybody has an email account now – if a customer has done business with you, you should have them in your database.
So…how much potential revenue are you leaving on the table by neglecting email offers?
Don’t miss out on vital sales in a contracting economy! If you have a list of clients and potential leads, you’re ready to get going.
Don’t worry if you don’t have it all sorted quite yet, together we can look at what you already have and determine the best course of action to take.
Ready to kickstart a new revenue stream? Get in touch today!
“Miranda is excellent at copywriting, and it was a relief to finally have someone I could trust to research and ghost write email newsletters, blog articles, press releases and other copy for me. Miranda has a wealth of knowledge and experience and we were able to outsource most of our marketing to her during a period of fast growth which was a lifesaver!” Nikki Warren, Founder, Naturobest