What you need to know for online success
You’re not in business if you don’t have a website.
Your online presence, regardless of industry, can have a massive impact on your business success.
In this digital age most of your customers will visit your website before making a purchase. Consumers are savvy and will conduct their own online research to decide what and where to purchase.
Having a strong online presence, especially your website, can mean make or break for gaining new customers and generating more revenue. First impressions matter! Ensure you have a professional design and content to build trust and credibility.
A quality, professionally built website, optimised for Google will help to ensure;
- Trust and credibility
- More (quality) visitors
- Customer confidence in your brand
- A higher chance of converting leads to customers
- A sense of pride when referring potential clients to your site
By crafting a visually appealing website with optimised content with an exceptional user experience, you can elevate your brand online.
Choose your words wisely
One of the key aspects of a website’s performance on Google is your content. Website copy needs to be written in a way that incorporates your keywords (the words and phrases your customers use to search for your product or service) as well as being written for humans.
Websites with copy that is stuffed with keywords or written by AI is now being penalised by Google, so make sure you are to date with what factors Google is looking at in terms of ranking your site against your competitors.
Your website will become your number one salesperson, driving organic traffic, generating quality leads, paving the way for long-term growth and success.
Ideally your site will feature on page one for your top keywords (your most important products and services) – anything past page one is essentially invisible.
If you need a website or are thinking about refreshing your existing one, get in touch for a free strategy session.
I work with one of Auckland’s leading website designers, Merge Media.
Together we produce beautiful websites that stand out in the ocean of Google searches.
Thank you Miranda for all your help, advice and taking the stress out of it all. The time and care you took to create our new website was very much appreciated. You made it SO easy and we are thrilled with the result…Dina Heylen, Superior Construction
Check out some of our recent collaboration projects below!