Is your business suffering from an unclear message?
If you have a fantastic product or service, but your sales and leads aren’t hitting the mark, there’s good news and bad news. The bad news? Your messaging isn’t clear.
Your potential customers don’t fully understand how you can help them, so they turn to your competitors with clearer messaging in their marketing.
You’re not alone. Many of my clients are business owners that have faced this challenge. They’re so close to their own products or services that they miss the mark in their messaging. The good news? There’s so much potential for your business once you simplify and clarify your messaging!
Building your brand presence comes down to clarity and consistency – clarity in your messaging and consistency in getting it seen and remembered by the right people.
With clarity around your core messaging, you’ll be better positioned to attract clients who are aligned with your vision. When you simplify your message, your website starts working for you.
If you need help to develop your core messaging framework, let’s work together. I will clarify what you do for customers, how you solve their problems, into clear, concise sound bites that gain their interest and trust.
Clarify Your Message. Connect With Customers. Grow Your Business.
“After a quick interview with Miranda, she wrote content that completed our site.
It was written in a way that appeals to the customer and their challenges first, in our brand voice, while keeping our researched keywords and phrases in mind. We’ve already had Google search enquiries, proving it’s worth the investment to have a professional website designed with SEO “built-in”.
Robyn Richards
Director – BW Consulting