A solid content strategy will identify the right customers for your business and help achieve your goals faster.
Content. You hear this buzzword all the time across marketing websites, videos, social media… it’s everywhere.
So what is content? To put it simply, content in a marketing context is everything your customer reads, watches and experiences related to your brand.
It’s what generates the leads and converts leads to customers (if it works!). Content can be your advertising copy, blog posts, gated content such as ebooks and other downloadable lead generation material, online video courses – the list is endless.
Planning your content is crucial to ensure that you’re producing marketing messages that are relevant, interesting and designed to help your customer make the ultimate decision to buy from you, no matter what stage of their purchase journey they’re on.
I believe in a strong, story driven approach to content creation.
Content Marketing Plans
It’s almost impossible to achieve growth without a plan. Without a marketing plan that aligns with your business goals, it’s going to be a lot harder and take a lot longer to get there.
I produce content marketing plans and comprehensive content editorial calendars for clients who want to speed up their growth trajectory. I create 3 month, 6 month or 12 month content plans for you to follow as a roadmap, ensuring you have the right content in the right place (media) for your customers to engage with. Modern research believes most customers need to see your brand more than 7 times before they will bite. Repetition and frequency is key to growing your brand awareness and ultimately, revenue.
A content plan is designed to support your overall business goals and ensure consistent messaging across all customer touch-points.
Your integrated marketing plan supports business objectives, increases customer engagement and top of mind brand presence.
Investment starts from only $499 + gst for a 3 month plan, get in touch for more information on packages and monthly retainer options.
“The most valuable thing I own is my time. I can buy anything in the world I want. But I can’t buy more time.” Warren Buffet
In today’s digital world, on average we scroll over 3 miles a year! That is around 3.2 metres, every day. This means we have only 3 seconds to capture their attention and hold them there long enough to get them to read the next line down!
If you need a hand mapping out your ideal customers’ buying journey and how to capture their attention – and hold it – get in touch!