Does the idea of copywriting make you suddenly want to tidy your desk?
Don’t worry, you are not alone! Not everybody has a passion for writing.
Done well, your brand messaging and website content will connect your business with your ideal customers. Your customers have a problem that you can solve and your copy needs to show this.
Great copy will be compelling, clear and concise.
Copywriters connect the need (your customer) with a solution (you!) by writing in a way that connects with them and evokes an emotional response – resulting in your customers coming to you and taking action.
Done ethically (no scaremongering or manipulation), persuasive copy will have the messaging that aligns with your customers needs.
Customers need more than just the facts or stats to be truly convinced. They need emotional evidence. They want to feel assured that your product or service is the right choice. It needs to ‘feel right’ for them.
Compelling copy creates connection, trust and increases sales.
If you’re a bit lost for words and need help creating the right messaging for your marketing campaign, get in touch!
“Miranda is excellent at copywriting, and it was a relief to finally have someone I could trust to research and ghost write blog articles, press releases and other copy for me. Miranda has a wealth of knowledge and experience and we were able to outsource most of our marketing to her during a period of fast growth which was a lifesaver!” Nikki Warren, Founder, Naturobest