Nobody cares about your story unless they can relate to it.
Before we develop your content strategy, we need to identify who your ideal customers are and what matters to them.
A big part of generating quality leads comes from understanding who you are targeting – your dream customer or client. Only then can you tailor your marketing messaging to be relevant for them – instead of trying to be all things to all people.
An impressive marketing plan is useless if you are not delivering it to the right people.
Many business owners waste time looking in the wrong places for potential customers, so the first step is to identify your ideal customers and understand them better.
Through research, I will step inside your customers’ shoes, understanding their challenges, pain points and motivations. I then extract the gold nuggets that can then be used to showcase your product or service – in a unique and genuine way that truly resonates with your customers. If I need to interview a selection of past or current clients, I can do this which gives you recent testimonials and quotes to use in your marketing – win win!
The investment for this is dependent on the scope of what’s needed – get in touch to discuss your specific requirements. To give you an idea, 3-4 customer in-depth interviews would start from $999 + gst with short case studies and testimonials to use in your marketing.
Once we have the insights from our research, it’s time to develop your marketing plan. This is the content strategy and planning stage.