Does the idea of social media make your head hurt?
Do you feel overwhelmed which social media platforms to use to connect with your customers?
Building your brand presence on social media successfully, requires a number of areas to be finely tuned.
Clarity around your messaging, consistency in terms of getting it seen (and how it looks) helps the right people to see and remember you when it matters.
Where you focus your marketing communication efforts, particularly social media, depends on your customer.
Who are they, where are they and what social media do they consume? When are they online – during transit hours or after the kids are in bed?
A social media strategy is a comprehensive plan that outlines how a brand will use social media as part of their marketing. It serves as a roadmap for building a strong, consistent online presence.
When you’re sharing on the right platforms, powered up with on brand messaging and on brand design you will grow your reach and amplify your brand online.
The days of just feeding the content machine are behind us.
Once you know which social media platforms to focus on (it’s the one where your ideal customer hangs out) you can then develop your content strategy for that platform.
If you need to use two or three different platforms, then ensure your content is optimised for that platform.
For example, if it’s Tik Tok, you will need to create video content.
Facebook and Instagram are more visual with images, captions and hashtags. LinkedIn is ideal for positioning yourself as a thought leader through publishing articles, updates and networking.
By creating content that appeals and attracts at each stage of your customers’ journey, you’ll grow your brand recognition and generate more credibility (and leads!) for your business.
