When Kylie and Brad needed a new website for their charter business launched in a matter of weeks, they needed a wordsmith to help tell their story.
I interviewed the couple at their home, so they could both contribute to the conversation after a long day on the water.
As new owners of an established business and brand, it was paramount that we get their story and their ethos into the content.
Kylie and Brad’s passion for fishing and taking customers out for the day of their life was evident straight away!
They shared their plans for how they intended to improve customer experience on the boat, safety guidelines that needed to be adhered to as well as
tips and experiences for catching snapper and other good eating fish.
I took their responses to my questions and created a copy deck that was optimised with their SEO keywords and created the website content they needed to launch prior to Christmas. As with all my clients, I then populated the site with the copy so they could review it all in situ, making any minor tweaks with them in person.
Their finished website cleverly combines information on their charters, stories of previous catches and a convenient booking system for customers to secure their spot on upcoming charters.
If you fancy a fish in Auckland’s Hauraki Gulf, give them a call! They are a hard working and passionate young couple dedicated to making sure all of their fishers have the time of their life!