Marketing without a strategy is like driving through a foreign country without GPS!
Your marketing strategy is essentially a roadmap for sustainable growth and long term success. You need this to ensure a steady stream of customers who value your product, service and expertise.
A well researched and thought-through strategy will help you to identify, nurture and form long term relationships with your ideal customers.
You can use different types of marketing strategies based on your business goals and target audience. One example of a strategy might be to focus on building more brand awareness in your market. Another might be to generate more leads or look at customer retention strategies.
The right mix of high level strategies will then determine which specific tactics or activities you should be using to achieve your goals.
Your strategy should include background work such as:
- Market research
- Competitive analysis
- Your Unique Selling Point (USP) and positioning
- Your marketing mix – which media and social platforms will you use?
How can I help you with your marketing strategy?
Running a business, managing staff, keeping customers happy and researching the market to ensure your marketing strategy is on-point.
To make it a bit easier, I help clients determine their marketing strategy from which we then develop the marketing and communications plan (action plan). Having an action plan helps keep you accountable and on track, so you can focus on what matters most when you need to.
Investment starts from $1499 to develop your marketing strategy. Your strategy will guide your overall marketing efforts and includes goal-setting, market and competitor research, as well as your brand messaging and positioning.
I offer both one-off marketing plans as well as packages with on-going support. Your investment starts for as little as $1499 for a 12 month content plan with an editorial plan.
Once we have that, we can then move to developing your marketing plan (your detailed tactical roadmap).
I also offer smaller packages for content ideation and editorial plans for those who just need help with content starting from $249 per month. The first step is to have an initial conversation to see if we’re a good fit and I can customise a marketing package for your specific needs.
If you are ready to develop a roadmap for your business, make it happen today. Take the first step towards peace of mind with your marketing and book your free, 30 minute, no obligation strategy session!
What do my clients say?
With her background in the corporate world, I was able to outsource the role of marketing manager and let Miranda deal with advertising suppliers and distributors in a sales and marketing capacity.
She is fantastic at asking questions that I would never have thought of and adept at negotiating terms with them. Miranda created a strategic marketing plan for us and took over the role of export marketing manager, planning the road ahead for our export journey. Nikki Warren – Founder, Naturobest